Frontline Episode: Generation Like

Frontline has a new episode called Generation Like. It investigates how teenagers grow up online using social networks. It was written and produced by Frank Koughan and Douglas Rushkoff. Rushkoff is the correspondent for the episode. He has been studying social media and how people use it for some time now.

For the average person who does not know very much about how social networks function, Rushkoff pulls back the curtain to give us a peek. He reveals some of the mechanics of digital marketing and it is fascinating. The extent to which the teens are cogs in the marketing wheels of the big brands is mind-boggling. And the longterm effects of the teens interviewed remain to seen. I wonder what McLuhan would have thought.

On the topic of thoughts and opinions, some of the comments on the Generation Like homepage are worth reading. I will definitely be revisiting the episode.

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