While riding an uptown 1 train earlier this week, I saw two subway ads posted just a few feet from each other. I found it to be a curious juxtaposition. The ad on the left is for the New York Lottery stating to “be reborn” with money. The ad on the right is for the YMCA stating to “be fulfilled” by being yourself at a local Y community.
Which would you rather be?
- It’s interesting that WW has no commercials in this campaign for men. Does WW not want to work with men who are overweight?
- The women in the these WW commercials all have the same body type. Did these women already achieve their WW goals? Or are they just starting their WW journey?
- It appears that the women are intended to be the grownup versions of the girls playing at the beginning of the commercials. What are the women doing in the world today? Did they achieve their childhood dreams of employment and changes they wished to make in the world?