Tag Archives: Douglas Rushkoff

Frontline Episode: Generation Like

Frontline has a new episode called Generation Like. It investigates how teenagers grow up online using social networks. It was written and produced by Frank Koughan and Douglas Rushkoff. Rushkoff is the correspondent for the episode. He has been studying social media and how people use it for some time now.

For the average person who does not know very much about how social networks function, Rushkoff pulls back the curtain to give us a peek. He reveals some of the mechanics of digital marketing and it is fascinating. The extent to which the teens are cogs in the marketing wheels of the big brands is mind-boggling. And the longterm effects of the teens interviewed remain to seen. I wonder what McLuhan would have thought.

On the topic of thoughts and opinions, some of the comments on the Generation Like homepage are worth reading. I will definitely be revisiting the episode.

Douglas Rushkoff

Third author: Douglas Rushkoff

His blog.

His books. (15 as of this post)

Most recent book: PRESENT SHOCK: When Everything Happens Now

The Rushkoff book that I first read: Program or Be Programmed: Ten Commands for a Digital Age

Rushkoff’s perspective of the digital revolution complements those of Scott Burken and Frank Rose. Each author’s work informs the others’ works. Multiple readings are recommended. With respect to that, it’s time for me to revisit all three of their works. It will be interesting to discover new facets that time will reveal as it has been over year since I first read them.